Audiences are more likely to think positively about a brand who is sponsoring a podcast series
71%
Host-read ads drive a better brand recall rate which subsequently creates high levels of consumer interest, purchase intent and recommendation intent
60+
Longer ads drive even higher lifts amongst consumers
Why podcast advertising?
Podcast Advertising is so attractive as it is an active choice media. In a world of streaming and choice media. When someone is listening to a podcast it is personal to them, they visualise stories in their mind, they trust their chosen presenter.
They choose to listen to and have a connection with their podcasts. Edison’s recent study into podcast Super Listeners found that 74% state that they have visited a company website following hearing an advertisement or sponsorship on a podcast that they regularly listen to.
Some brands we work with
Some of our favourite host reads
Better Help – Joss Stone
Huel
Which advertising format for your brand?
A simple 30 sec media buy which is played across multiple podcasts. Supply your ads and let’s get started.
Creation of bespoke content specific to your brand and objectives. Build an audience from scratch but very effective at driving awareness and consideration for your brand.
Perfect if one show captures the attention of your audience. Co-create an episode with the host which will automatically reach their entire audience.
The host of a show will talk about your product or service in the style that their audience is familiar with. Authentic brand association for an engaged audience.
Still not sure?
some of our podcast advertising articles
Let's get you podcast advertising
